Thursday, August 16, 2012

Dear Internet,

Airport Look (LGA, New York, Ny.)
Hello and Welcome! My name is Scottie Key (yes, I know Scottie is a boys name and no, I am not a boy), I am twenty-mumble-something years old, and I am a hairstylist, a makeup artist, and a Fashion Merchandising Student at The University of Memphis. … more credentials coming soon.

My intention for this blog is to widen the shopping horizons for men and women across America who do not have access to the fashion districts of London, Paris and New York City by introducing them to the big, bright world of online shopping. My blog is for fashion forward people living in “Middle-of no-where-America” who are frustrated by the lack of shopping options available to them in their own town or city. As long as a person has access to the Internet and a post office he or she can be every bit as chic as the celebrities and models seen in the media.
In my first column I will feature a weekly “Spotlight Site” (and I promise to never EVER refer to this section of my blog as “Scottie’s Spotlight Site”… too much) to premier every Thursday. In my own personal review I will write about all the ins and outs of each Spotlight Site. These reviews will include style, price range, wear-ability, size and fit, quality and construction and shipping and returns. Each week I will also highlight products I think best represent what the Spotlight Site has to offer. When ever possible I also plan to include remarks and reviews from other critics and consumers. I will be sure to provide my readers with direct quotes, links to articles and/or directions on how to find these references.

My readers will also be able to count on this blog for great online shopping tips! I know online shopping can seem scary and trust me I’ve heard “but I really just need to try things on” plenty of times! Don’t worry; each week I’ll have great tips on how to purchase the right items for my reader’s individual body types and styles.

The second column of my blog will be a fun review of those DIY Hair Tutorials we've all seen floating around Pinterest, YouTube, personal blogs and Facebook. Sometimes those tutorials look SO EASY, but when you try them your self at home your finished product doesn't look like the picture on your screen! As a Professional Hair Stylist I am going to review these tutorials and point out which are TRULY easy and which tutorials are misleading. Hopefully, with my help, you will REALLY be able to recreate these looks at home.

Finally and most importantly will be the Question & Answer section. Each week I will attack my reader’s most common questions. So please, I encourage questions and comments. I would love to hear them and  I vow to answer them with dedication and determination! I will give written instructions, post links, up-load photos and even post tutorials if I need to. Questions will have answers on my blog.
Best tip of all is to ask yourself “do I love it?”
Happy Shopping!
Scottie Key


  1. Exciting! Can't wait to see what's next!
    Almost everyone I know loves to online shop and almost everyone I know has their horror stories.
    We all need a little guidance.
    Thanks, Scottie Key!

  2. Cool idea. I was just complaining about the lack of cool shops in Memphis yesterday!

  3. Super Cool ....can't wait for Thursdays!!

    xoxo, Elle 

  4. Sounds like you have some great ideas for your blog!
    Would love you to check out my latest outfit post :)
    Happy Tuesday Hun xoxo

  5. How cool! You will save me from the poor selection in Memphis. You have totally improved my Thursdays.


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